TSM Advertising "Missing Children Project" works with Child Quest International (CQI) to locate missing children by showing their images on commercial screens. TSM and CQI have also developed a series of radio commercials designed to drive parents to the CQI website where they’ll find valuable information about keeping their children safe from abduction.
The objective of TSM’s and CQI's missing children TV project is to locate missing children by showing their images on commercial screens throughout the United States, thus providing thousands of people with the information necessary to help Child Quest International bring missing children home.
Law enforcement officials identified pictures as the single most important tool in the search for a missing child. One out of six children featured in photo campaigns is found as a direct result of the photo. The public plays a tremendously important role in the search for missing children, and photographs are the critical link between the public and law enforcement.
As part of this program, TSM and CQI will create partnerships with the business community allowing missing children’s images to be shown on commercial screens. Thus, developing an awareness program designed to deliver those images and vital information about missing children to the general public during commercial advertising time periods. The video commercial announcements may be shown during specific television programming (i.e. CNN Headline News), on retail screens in various locations (i.e. restaurants, supermarkets and malls), in movie theaters, at sporting events and so forth.
To find out more about missing children and child safety, please visit the CQI website at http://www.childquest.org/